We are committed to protecting and respecting your privacy when dealing with your personal information.
When we refer to ‘we’, ‘us’ and ‘our’, we mean Alliance Medical Limited and its subsidiary companies Alliance Diagnostics Limited, Alliance Medical Molecular Imaging Limited and Alliance Radiopharmacy Limited operating in the UK. We are registered in England and Wales under company numbers 02128897, 04026369, 08540627 respectively.
Your Personal Data
When we refer to personal data in this policy, we mean information that can or has the potential to identify you as an individual. We may hold and use personal data about you as a customer, employee, a patient or in any other capacity. Depending on what services you receive from us this may include sensitive personal data such as information relating to your health.
When do we collect personal data about you?
We may collect personal data about you if you:
- register to be a patient or customer with us or book to receive any of our diagnostic services
- you are referred by a clinician, the NHS or any other organisation when you attend for a scan
- visit one of our websites
- apply for a job with us and as part of the recruitment process
- enquire about any of our services
- use or request to use any of our online services
- fill in a form or survey for us
- carry out a transaction on our website
- participate in a competition or promotion or marketing activity
- make online payments
- contact us, for example by email, telephone or social media
- participate in interactive features on any of our websites
Please note in the interests of training and continually improving our services, calls to Alliance Medical may be monitored or recorded.
Why do we collect your personal data
- to enable us to carry out our obligations to you in connection with the services we provide and/or arising from any contract entered into between you and us including relating to the provision by us of services to you and related matters such as, billing, accounting and audit, credit or other payment card verification, anti-fraud screening
- to process job applications, conduct any pre-employment screening and formalise any contracts of employment and/or contracts of service
- provide you with information, products or services that you request from us
- allow you to participate in interactive features of our services, when you choose to do so
- notify you about changes to our products or services
- respond to requests where we have a legal or regulatory obligation to do so
- check the accuracy of information about you and the quality of your care, including auditing medical and billing information for insurance claims as well as part of any claims or litigation process
- support your radiographer, reporting clinician and other clinical staff
- assess the quality and/or type of care you have received (including giving you the opportunity to complete customer satisfaction surveys) and any concerns or complaints you may raise, so that these can be properly investigated
- to ensure that content from any of our websites is presented in the most effective manner for you and for your computing device
To process your information in accordance with the data protection laws, we must establish a lawful basis for doing so which must be at least one of the following:
- performance of a contract
- legal obligation
- for the protection of our and your vital interest
- legitimate interest and/or
- with your consent
The security and storage of your personal data
Sensitive personal data related to your health will only be disclosed to those involved with your treatment or care, or in accordance with dat protection laws and guidelines of professional bodies or for the purpose of clinical audits and research (unless you object). We will only use your sensitive personal data for the purposes for which you have given it to us and where we have a lawful basis under the data protection laws to do so.
Organisational and Technical security Measures
We have appropriate organisational and technical security measures in place to prevent unauthorised access or unlawful processing of personal data and to prevent personal data being lost, destroyed or damaged. We continually audit our information systems to make sure that the ongoing security is robust.
Any personal data you provide will be held for as long as is necessary having regard to the purpose for which it was collected and in accordance with all applicable data protection laws and/or appropriate guidance.
Transfers of Personal Data outside the European Economic Area (“EEA”)
All personal data you provide to us is stored securely. Any payment transactions on our website will be processed securely by third party payment processors. Where we have given you (or where you have chosen) a password that enables you to access certain parts of our website and information systems, you are responsible for keeping that password confidential. We ask you not to share a password with anyone.
The transmission of information via the internet cannot be guaranteed as completely secure. However, we ensure that any information transferred to our websites is via an encrypted connection. Once we have received your information, we will use strict procedures and security features for prevention of unauthorised access.
At your request, we may occasionally transfer personal information to you via email, or you may choose to transfer information to us via email. Email is not a secure method of information transmission; if you choose to send or receive such information via email, you do so at your own risk.
Disclosure of your personal data
We may disclose your personal data (to the extent necessary) to certain third party organisations used to support the delivery of our services during our usual course of business. These may include the following:
- business partners, suppliers and sub-contractors for the performance of services we provide to you
- organisations providing IT systems support and hosting in relation to the IT systems on which your information is stored
- third party debt collectors for the purposes of debt collection
- delivery companies for the purposes of transportation
- third party service providers for the purposes of storage of information and confidential destruction, third party marketing companies for the purpose of sending marketing emails, subject to obtaining appropriate consent.
Where a third party data processor is used, we make sure that they operate under contractual restrictions with regard to confidentiality and security, in addition to their obligations under data protection laws.
We may also disclose your personal data to third parties in the event that we sell or buy any business or assets or where we are required by law to do so.
Health information collected during provision of treatment or services
Your GP: If the clinician providing your care believes it to be clinically advisable, we may also share information about your care with your GP. If your GP requests information regarding your care or copies of any relevant records then we may also share this information with them. You can ask us not to do this, in which case we will respect that request if we are legally permitted to do so, but you should be aware that it can be potentially very dangerous and/or detrimental to your health to deny your GP full information about your medical history, and we strongly advise against it.
Your Insurer: We share with your medical insurer information about your treatment, its clinical necessity and its cost, only if they are paying for all or part of your treatment with us. We provide only the information to which they are entitled. If you raise a complaint or a claim we may be required to share personal data with your medical insurer for the purposes of investigating any complaint/claim.
The NHS: If you are referred to us for care by the NHS, we will share the details of your treatment with the part of the NHS that referred you to us, as necessary to perform, process and report back on that care.
Healthcare and Clinical regulators: We may be requested – and in some cases can be required - to share certain information (including personal data and sensitive personal data) about you and your care with healthcare and clinical regulators such as the General Medical Council, the Health and Care Professions Council or the Care Quality Commission. For example if you make a complaint, or the conduct of a clinician involved in your treatment is alleged to have fallen below the appropriate standards and the regulator wishes to conduct an investigation. We will ensure that we do so within the framework of the law and with due respect for your privacy.
In an emergency and if you are incapacitated, we may also process your personal data (including sensitive personal data) or make personal data available to third parties on the basis of protecting your ‘vital interest’ (i.e. your life or your health).
We participate in national audits and initiatives to help ensure that patients are getting the best possible outcomes from their treatment and care. The highest standards of confidentiality will be applied to your personal data in accordance with data protection laws and confidentiality. Publishing of this data will be in a pseudonymised, statistical format. Anonymous, pseudonymous or aggregated data may be used by us, or disclosed to others, for research or statistical purposes.
Diagnostic Imaging Dataset (DIDs)
Information from your diagnostic test will contribute to the Diagnostic Imaging Dataset (DID).
The DID is a database that holds information on the imaging tests and scans carried out on NHS patients. This will allow NHS Digital, as Englands national source of health and social care information, to see how different tests are used across the country.
Nothing will ever be reported that identifies you. All information is stored securely. It is only made available to appropriate staff, and is kept strictly confidential. However, if you do not want your information to be stored in the DID, please tell the people who are treating you. They will make sure your information is not copied into the DID. You may, at a later date, still decide to opt out by contacting NHS Digital directly,
Many of our premises are surveyed by CCTV for the purposes of security and the safe provision of care. Images and videos may be retained for a limited period.
You have the following rights in relation to your personal data
- Right of access: the right to make a written request for details of your personal information and a copy of that personal information
- Right to rectification: the right to have inaccurate information about you corrected or removed
- Right to erasure ('right to be forgotten'): the right to have certain personal information about you erased
- Right to restriction of processing: the right to request that your personal information is only used for restricted purposes
- Right to object: the right to object to processing of your personal information in cases where our processing is based on the performance of a task carried out in the public interest or we have let you know the processing is necessary for our or a third party’s legitimate interests.
- Right to data portability: the right to ask for the personal information you have made available to us to be transferred to you or a third party in machine-readable formats
- Right to withdraw consent: the right to withdraw any consent you have previously given us to handle your personal information. If you withdraw your consent, this will not affect the lawfulness of Alliance’s use of your personal information prior to the withdrawal of your consent and we will let you know if we will no longer be able to provide you your chosen product or service
- Right in relation to automated decisions: you have the right not to be subject to a decision based solely on automated processing which produces legal effects concerning you or similarly significantly affects you, unless it is necessary for entering into a contract with you, it is authorised by law or you have given your explicit consent. We will let you know when such decisions are made, the lawful grounds we rely on and the rights you have.
Please note: Your rights are not absolute: they do not always apply in all cases and we will let you know in our correspondence with you how and whether we will be able to comply with your request
If you want to exercise your rights in respect of your personal data, the best way to do so is to contact us by email at firstname.lastname@example.org or to write to us for the attention of the data protection officer at the address below. In order to protect your privacy, we may ask you to prove your identity before we take any steps in response to such a request.
Alliance Medical Limited
Warwick Technology Park
Warwick CV34 6DA
If you are not satisfied with how we handle your request, you can contact the Information Commissioner’s Office on 0303 123 1113 or visit their website (http://www.ico.org.uk).